As your real estate resource, Cervone, Deegan & Associates would like to share information regarding the importance of staging a home for sale. According to a survey from the National Association of Realtors, 62% of sellers’ agents shared that staging a home decreases the number of days a home will be actively on the market.
“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
The report indicated that nearly two-thirds of sellers’ agents think staging decreased time on the market, with 39% stating it greatly decreases the time and 23% stating it only slightly decreases. Sixteen percent felt it either greatly or slightly increases the days on the market while 8% felt it has no impact.
In terms of the buyer audience, 77% of buyers’ agents said that staging a home makes it easier to visualize living in the home, and 40% are more willing to go view a home they first saw staged online. Meanwhile, 38% of buyers’ agents reported that staging can add value only if decorated according to the buyer’s taste. Therefore the decor should be catering to the greatest audience possible.
The Realtors that represent both buyers and sellers believe that the living room is the most important room to have staged. This is then followed by the master bedroom, kitchen and outdoor space. The guest room ranks of least importance in the line up.
The majority of buyers’ agents agree that staging can increase a home’s dollar value between 1 and 10%. Only 1% of buyer agents feel that staging can have a negative impact on price. Seller agents feel staging can add anywhere from 1 to 15% in value with no agents thinking it has a negative impact on price.
The reports of how many agents recommend staging and when they stage homes were across the board from before listing the property to only when a home proves difficult to sell. However, most agents recommend decluttering the home combined with a deep cleaning and addressing obvious items in need of repair.